Nauka

• Who

  Nauka is an 800-acre private club community in Nayarit, Mexico at the intersection of nature, adventure, cuisine, and culture.

• What

  We worked with the lead property developer, Thor Urbana, to build an impact strategy that:

  • Addresses the needs of Nauka’s neighboring communities
  • Mitigates Nauka’s impact on the environment
  • Empowers local suppliers and workers
  • Appeals to potential homeowners
  • Drives marketing, PR and sales
• Why

  Promote socially responsible real estate development and tourism, and drive Nauka’s sales and marketing success.

• The value add

  Nauka’s social impact strategy was designed to:

  • Achieve measurable social change in and establish positive relationships with Nauka’s neighboring communities
  • Produce critical content to support Nauka’s sales team
  • Drive positive communications by securing global recognition of Nauka’s social impact work
  • Improve brand positioning to manage regulatory and environmental risks
  • Increase shareholder value – both socially and financially

Nauka’s three-year social impact strategy

• Includes a detailed implementation roadmap to execute impact programs that promote economic empowerment, environmental sustainability, and youth leadership.
• Addresses the most significant problems in Nauka’s surrounding communities, as identified by community leaders.
• Delivers detailed guidance for impact evaluation, marketing and communications, and a funding plan.